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NookaNooka is based on a more intuitive way of telling time. The Nooka watches were invented by Matthew Waldman who wondered whether there would be another way to tell the time. He sketched in a short time five concepts that represent time in a linear and graphic manner. So he created an intuitive way of telling time. The original five sketches of then form the basis for all Nooka watches. For everyone there is a Nooka watch that fits.